The Value Proposition

Background

Coralis, Inc. (Coralis Realty/Coralis Financial Services) was founded with the same spirit than the hundreds of small technical companies that gave a name to Silicon Valley. Vision, innovation, creativity, methodical execution and dedication to their customers converted many of those companies in large, very successful companies in their fields. We share the same core values with those companies and we want to apply them to the Real Estate and Mortgage industries.

The Real Estate industry is going through a period of change and adjustment due to new influencing factors. Some are not necessary new, but are coming of age very quickly. We can find parallelism in many other industries where those factors have opened the doors for new companies to succeed.

From our point of view, the basic factors influencing the transformation are:

· The proliferation of the internet

· The technological advances that facilitate to have data at your disposal almost any place through many new devices, easier and easier to use,

· The changes in our way of living. More and more real estate agents and loan originators are working from their homes with sporadic visits to their home office mainly to print Marketing materials, to file paperwork in the broker’s archives and to maintain some human contact.

· The present real estate market conditions has enhanced the problem and maybe the solution, because agents and brokers are more sensitive about cost at all levels: desk fees, E&Os, office charges, commissions splits, etc.

CORALIS’ Model

With those facts in mind, CORALIS created an operation based on a network consisting of three fundamental structures : 1) The RE_VOC (Real Estate Virtual Operation Center) , 2) The RE-VO (Real Estate Virtual Office) and 3) The Standard Coralis’ Process and Procedures, in order to provide the next generation solution to real estate transactions.

1. The RE-VOC Structure. The RE-VOC (Real Estate Virtual Operations Center) is a virtual team center created and led by a real estate agent or broker associate that have multiple agents working for him in their own RE-VOs. The RE-VOC provides all the services that a traditional broker’s office provides, with the main difference that most of the services are over the internet by previously secured third party relationships with services available on line. The RE_VOC is operated by with a well documented set of procedures, processes, programs and software tools dedicated to allow the most efficient transaction closing. The level of personal interaction is defined by the idiosyncrasies of the team, taking advantage of the best of both worlds (the old and the new). The RE_VOC is responsible to provide support for all his RE-VOs Those responsibilities are similar to those offer by a traditional broker/owner or team leader today.

2. The RE-VO (Real Estate Virtual Office) Structure. The RE-VO is designed for the single agent or broker associate. It could be operated out of their home base or anywhere else for that matter. From the hardware point of view, you only need a computer with internet connection and a few peripherals of your choice. From the software point of view RE-VO needs to comply with the RE_VOCs process and procedures to be able to roll all of the transactions for that RE_VOC in a homogeneous format.

3. Coralis’ process, procedures, recommendations and created relationships cover and facilitate the whole gamma of disciplines associated with the daily operation of the VOCs and VOs. They address Business plan, Marketing plan, Legal support, Insurance, IT Support, Web integration, Recommended Tools, Software programs, Professional Training, Customer Service and Quality Standards and all of the other needs required in a normal business operation. These procedures are created with the purpose of maintaining compatibility (across RE_VOCs) in the information flow, financial data roll and the required interfaces to clients, vendors and agents.

The Advantages

· Encourage the accessibility offered by the internet and integrates the data available with easy to use backend software tools to process and digest the tremendous amount of data available in a controlled and disciplined fashion. The tools are dedicated to achieve higher efficiency and faster closing.

· Reduce the operating cost of the VOCs and VOs by eliminating desk costs, reducing the office fees and leveraging the internet marketing and third party providers on line.

· Provides the ability to lead your organization under a documented framework, without the traditional franchise fees while reducing the operating cost.

· Provides the flexibility to easily adjust to new geographical locations, while keeping the localization and expertise in a particular area, by selecting the proper candidates and RE-VOs.

· Allows the customization of the operation of the VOC demanded by the customer base

· Leverages resources across VOCs and VOs which eventually it is returned in the form of lower operating costs and best value for the consumer.

· This Virtual approach does not discard totally the existence of a traditional office wherever and whenever the business, economical and social factors suggest the use of the traditional “Brick & Mortar “approach. Sometimes is needed, but you must be ready to pay the price.

We believe that this is the vision for the future of the industry. There is no doubt in our minds of where it is heading, the only remaining question is how fast we will get there. Visit our website and join us to be part of the Next RE Revolution.

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